Analysis of images, profiles and brands
If you are intrested in an exact profile and image of your company or your represented
destination, we are the right partner for you. We collect and evaluate all soft and
qualitative data necessary to develop an image analysis
e.g. study Länder-Image-Profile 06 (in German)
Discussion groups / focus groups
Focus groups are not only very common but also very popular in the tourism industry because
the results supply the principal with very detailed information. They will collect a huge
amount of remarkable and helpful information about tourists’ needs and wants, about
their experiences and their expectations, about their preferences and wishes.
From open to biotic.
An usability lab is an important method of monitoring customers behaviour and collecting
qualitative and quantitative data.
From open to biotic.
Webpage analysis / Usability-Checks
In this special case you differ between two methods. On the one hand you have the classic
webpage analysis, on the other hand you a check-up of the webpage in an usability lab.
Both methods are again subdivided in two different approaches of research the so called
competitive approach (relative values test procedure) and the isolated single approach
(absolute values test procedure).
The collection of data occurs only on-line. For example this can happen directly at the
customers or via on-line panel.
Mystery Checks/Silent Shopping
This method is specialized on collecting objective, customer oriented data about the service
standards and quality. For long term mystery checks especially for hotels, cruise liners and
airlines we are using our self developed and modern program
We are checking your standards and your service quality with our modern tool
according to your individually developed standard criteria catalogue.
Beside the classic field and desk resreach marketing research is collecting marketing
relevant data and information from company internal sources, opinion leaders etc..
e.g. study Web-Tourismus 2011 (in German) or our study about indexing the
emotional customer retention (EKubin) (in German)