12/02/2010 STUDY: Web-Tourismus 2009 Ecommerce in Germany. About 46bn Euro B2C on-line turnover in Germany in 2008 In 2008, private consumers in Germany spent 46.1 bn Euro in the Business-to-Consumer (B2C) field via the internet. Compared to the year 2007 (45.3 bn), this means an increase of scarcely 2 %. Especially intersting herewith is the question how these 46.1bn Euro are distributed in the particular branches of trade. One of the most successful branches <more>

09/02/2010 TOPIC: Traveling and climate protection Two strong brands And many decent proposals The awareness of the Germans for sustainable tourism increases continually. Ecological traveling does not necessarily mean abdication. The tourism industry follows suit to this trend. Two seals of quality now certify the eco friendliness of a vacation trip. Tourists who want to travel independent from the cachets can compensate their CO2-balance with <more>

22/12/2009 TOPIC: In-Company Hotel Training 5*-hotel chain Multilevel training program for long-term brand profiling, quality assurance and costumer retention After three years the consulting project for repositioning, brand profiling, quality assurance and personnel training has been successfully completed. New standards which are are coinciding with the international common standards have been established. Sustainable improvements in the service quality could empirically measured over all <more>

13/11/2009 STUDY: WEB-TOURISMUS 2009 On-line-tourism in Germany: Distribution of website visits and bookings Web-Tourismus examined the distribution of the website visits (traffic) as well as the distribution of on-line reservations (bookings) of the German tourism industry in the course of the annual trendstudy "Web-Tourismus 2009". The question, "when" the companies registered exceptionally high traffic and exceptionally <more>

17/09/2009 TOPIC: EXPERIENCE-PARADOXON Experience pure and everywhere? When the none-experience gets exciting Especially the leisure industry and the tourism industry enrich their products and services with so-called elements of experience to become more attractive. Nowadays the question is, if we are travelling to discover experiences, or if we only regard travelling as a further element of an event-enriched period of life? <more>

14/07/2009 RESEARCH: DESTINATION SLOVENIA Slovenia Europe's best kept secret? The statistics show, that the interest in Slovenia, which is – since the EU enlargement in 2004 - a member of this joint federation of countries, exists unbowed. In 2008, the country came up to 2.76 million tourists, which was three per cent more than in the year before – 196.000 visitors came from Germany. Many of the two million Slovenes call their country the “best kept secret of Europe” <more>

14/07/2009 TOPIC: HOUSEBOAT HOLIDAY Holiday of another kind Floating comfortably along the landscape If you like to see plenty of a country it makes sense to do a round trip, where you always change the place and lodging after one or several days. Many find it exhausting and wearing to relocate all the time on holiday. How convenient would it be, to have a lodging, which accompanies you and serves at the same time as a <more>

30/06/2009 STUDY: WEB-TOURISMUS 2009 On-line tourism defies crisis On-line-volume of sales in tourism over 18 bn euro The annual trend study representing the latest numbers and facts around the German online tourism market is out now. 268 executives resp. decision-makers of the national and international tourism branch gave answers about their commitment in online tourism. As usual the survey focused on figures and facts regarding the results of the running online-business <more>

01/06/2009 TOPIC: QUALITY MANAGEMENT Hotel check - a practical experience report Quality management via Mystery Check It was a five star hotel’s request whose management wanted to check their service- and quality-standards twice a year in an independent and objective way. The question was as follows: “Is there a measurable gap between the performance expectations the guests have towards our hotel and the experienced performance?” The aim was to detect those gaps as <more>

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