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Abstract of important national and international activities and projects within the last years.
Expert opinion for identifing the masses of visitors of a new leisure park in Germany
The expert assessment surveys data and information, which helps to evalute the decision to invest in a modern adventure park project.
The expertise contains evaluations of the expected mass of visitors allocated to seasons to weekdays and to months. Furthermore the potential visitors were classifed and described in their behavior of demand.
Standardization of quality and brand development of a 5-star hotel chain
Conception, development and realization of a quality standardization and brand development programm for a 5-star hotelchain in middle east (project duration 3 years).
Beside a necessary strategic new-positioning another great objective was the adjustment of internationally valid and common hotel standards. Moreover many hotel-staff-trainings for different knowledge-skils and management levels have been conducted to significantly improve the service of the hotel staff in every division.
Research and strategic consulting on new-positioning for an exclusive holiday destination
We conducted a representative research for a None-European, high-priced and exclusively positioned holiday destination. The project aimed at both the unaided and the aided high profile but also measured the existing market volume, attitudes and expectations as well as the current positioning toward main competitors. Based on the results a situation analysis was started to work out central SWOT-strategies and corresponding recommendations for new marketing measures like e.g. increasing the high profile and the new-/re-positioning in German speaking markets.
Strategic consulting of a big on-line travel portal from conception till go-live
Strategic support and cunsutation of a big on-line travel portal beginning at the conception phase till the go-live and further on. Due to regularly website check-ups and discussions according to the on-line performance the travel portal belongs to oneof the most successful players in the market today.
Development of competitve oriented website usability checks
Conduction of competitive oriented website usability checks for airlines, tour operators on-line travel agencies and car rental companies (Teststudio, website analysis) in close compliance with our self developed "relative values test procedure".
Optimization and personnel training for distributors of a travel insurer
Support for the optimization of the complete marketing operations departement of a big travel insurer. Training of distributors and brokers for a better placement and marketing of (new) extra services.
Personnel development and assessment-center-trainings
Support for the personnel development departement and conducting of assessment-center-trainings to evaulate and to select appropriate job candidates for a big car rental company, a big drugstore chain and a big mail order company.
Feasability study and based on strategy concept for a health & SPA resort
Market analysis and feasability study for the new- resp. re-positioning of a well known Health & SPA resort as reaction of structural market changes within the region due to the opening of Eastern Europe and new competitors form foreign countries.